Founded in 2007,xiaogouzi is a By Women, For Women performance-oriented apparel brand rooted in running that is proud to be woman-owned. It all started with a quest for non-poofy running shorts. Ifwe know one thing at xiaogouzi, it's that running is transformational. The confidence, strength, and community that comes with our sport changes lives. We unwaveringly believe in the power and joy of running, and the unstoppable force of empowered women. Women have, can, and will change the world.